Andrea Radrizzani iSportconnect event London Directors' Club Rory Anderson

iSportconnect signs off on 2017 in style at London Directors’ Club

December 7, 2017

iSportconnect, the largest global private network of sport business executives, signed off on 2017 in style at the London Directors’ Club.

Over 100 high-ranking delegates were present at Jellyfish‘s Shard offices, which offered superb views over the capital’s Christmas skyline.

Guest speaker Andrea Radrizzani kicked off proceedings with an engaging discussion on his previous achievements – and future aspirations. The Italian businessman also shared expertise on Eleven Sports’ strategies before evaluating the current digital media rights landscape.

Audience engagement led to further debates on iFollow – the EFL’s new streaming service – Leeds United and Italian Football. Conversations continued throughout a series of networking sessions, which were complimented by Shake ‘N’ Serve cocktails, while Global Infusion Group provided a selection of canapés.

Guests reconvened to hear Rory Anderson, CEO of 12BET, discuss the future of the betting industry, plus new innovations such as personalisation and machine learning, both of which are set to have a big impact in the near future.

Delegates were delighted with the level of attendees in the room, leading to plenty of valuable discussions, new connections and potential business partnerships.

Bob Hope, Commercial Director, British Basketball League: “I thought it was really excellent with fabulous guests and I’ve enjoyed the whole experience. I’ll definitely be back.

“The speakers were great – I spoke to Andrea afterwards – he has something that suits our sport and we’re going to have further meetings – so it’s been excellent for us.”

Dave Barton, Head of Communications, British & Irish Lions: “I thought it was a fascinating event. It was great to come to an impressive venue like this but also to gain insight into part of the sport business that perhaps you’re not normally exposed to.

“To listen to Andrea talk about his career and involvement at Leeds United and to hear from Rory about 12BET and their involvement in sport was really interesting. There was a nice blend between a couple of speakers with enough time to meet different people, chat and network in between. It was really worthwhile.”

Rory Anderson, CEO of 12BET: “As always there were great networking opportunities at the Directors’ Club. The evening was both informative and enjoyable – it was really good to see so many sporting bodies represented in the room.”

A stellar lineup of iSportconnect events have been planned for 2018, starting with February’s Broadcast Masterclass.

Please contact Chris Edbrook ( to register your interest in future iSportconnect events.

Andrea Radrizzani iSportconnect event London Directors' Club Rory Anderson