iSportconnect Secure New Partnership With Digital and Social Agency WePlay

September 2, 2015

iSportconnect, ask the world’s largest global private network of sports business executives, is delighted to announce an exciting new partnership with London based digital and social agency WePlay.

The deal sees WePlay become the Official Social Media Agency Partner of iSportconnect.

WePlay specialise in the sports industry and help brands and rights holders navigate the digital landscape and convert their communities into customers.

Among WePlay’s current client list are Yokohama Tyres, MoneyGram and BETDAQ.

iSportconnect Founder and CEO Sree Varma said: “We are delighted to have signed this partnership with WePlay, who are a growing digital and social agency. The link between sports and digital and social media has become huge in recent years and WePlay are becoming big players in this field.

“This partnership will enable us to tap in to the endless opportunities this sector provides and allow us both to take our platforms to the next level.”

Luca Massaro, founder and CEO of WePlay, comments: “I am thrilled about where this partnership can take us. Not only is there a natural synergy between us in terms of our values and our vision, but we also share a commitment to excellence.

“This will enable us to drive forward innovation and help push the boundaries of the most exciting industry in the world – sports. I am confident that by aligning our areas of expertise, we will be able to offer brands and rights holder’s unrivalled opportunities that capitalise on exciting, new avenues of engagement and revenue growth. The plan is that as they grow, so too will we, and we look forward to help fuelling this growth.”

About WePlay

WePlay is a digital sports agency specialising in social media, content creation, product development and CRM.

Based out of London, the team helps brands and rights holders navigate the digital landscape and convert their communities into customers.

Its clients currently include: Yokohama Tyres, MoneyGram (sponsors of Ligue 1 Champions Paris Saint-Germain and Bundesliga club, FC Schalke 04) and BETDAQ (a Ladbrokes company).