iSportconnect Partners With Generate Sponsorship

August 14, 2011

The agreement will see Generate contribute to iSportconnect’s Sponsorship sub-community, no rx including initiating group discussions, as well as writing expert columns and publishing case studies.  Generate will also work with iSportconnect to host London branch of ‘iSportconnect Directors Club’ : regular networking events for influential leaders in the sports industry.

Rupert Pratt, Managing Director of Generate, “As a specialist sponsorship agency, we will aim to offer the iSportconnect network an insight into the sponsorship industry, initiating relevant discussion  about sponsorship topics, highlighting key sponsorship trends as well as providing expert opinion. We’re looking forward to working with iSportconnect to connect sports industry professionals in this fast-moving communication channel.”

Rupert Pratt, Co founder and Managing Director of Generate Sponsorship has over 15 years experience working for both sponsors, rights holders and talent internationally across sport, music, arts and entertainment. Generate is one of the UK’s leading and fastest growing sponsorship agencies; with offices in key territories across the globe offering specialist consultancy, PR, event and commercial services to both sponsors and  rights holders.

Founder and CEO of iSportconnect Sree Varma added: “iSportconnect is delighted to announce this working partnership in order to obtain the expert opinions and views of Rupert and Generate Sponsorship. We are excited to be able to provide our loyal members with the latest news and discussions within the sports sponsorship sub-communities and feel that the extensive experience of Rupert will help us to offer the best service possible within these industries.”

In his first column, Rupert Pratt finally answers the question that has been evading him for the last 2 years and finds the essence of traditional sponsorship at the heart of the answer, but warns against over commercialisation.  Read the column here

Editors Notes:

About Generate

Generate is the fastest growing sponsorship consultancy in the UK, specialising in the sectors of sport, entertainment and arts. Our specialist teams work with both sponsors and rights holders internationally with partners in Atlanta, Paris, Doha, Beijing  and services ranging from consultancy, activation, PR and event management to commercial services and bid consulting.

We are innovative in our thinking, strategic in our approach, highly accountable but most importantly passionate about sponsorship and the results we deliver.

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