iSportconnect hosts unparalleled Directors’ Club – Olympic Special with the BOA

July 12, 2016

iSportconnect and the British Olympic Association hosted an engaging and unparalleled Directors’ Club – Olympic Special in London yesterday.

The event, illness at the BOA’s offices, link marked the end of the London 2012 Olympiad and imminent start of the Rio 2016 Games.

It brought together a unique and unprecedented line-up of the leading figures involved in the planning and delivery of the London 2012 Olympic Games.

The panellists for the event included Baroness Tessa Jowell, price ed Sir Craig Reedie, Sir Hugh Robertson, Sir Keith Mills, David Sparkes, Bill Sweeney, Dave Gordon and Adidas’ Lee Gibbons.

The panels were expertly moderated by Michael Pirrie, former Executive Adviser to the London 2012 Olympic Organising committee and chairman Seb Coe.


The opening section of the event saw Baroness Tessa Jowell, Sir Hugh Robertson, Sir Craig Reedie and Sir Keith Mills tell the story of the London 2012 Games; the bid, delivery, legacy and success factors for London 2012.

They spoke honestly and openly under the Chatham House Rule about the difficulty of the bidding process and the actually delivery of the Games. Giving a behind-the scenes look at how London successfully staged the world’s biggest and most spectacular modern day sporting event.

The second section of the event looked at the landscape, preparations and expectations for the next Olympic Games in Rio, which are now less than a month away.


It featured a panel including Bill Sweeney CEO of the BOA, Senior Director of Adidas Lee Gibbons, Former Major Head of Events at the BBC Dave Gordon and David Sparkes General Secretary of LEN (European Swimming).

It was more focused on the future and issues such as sponsorship and broadcasting, while also reflecting on the legacy of the London Games.

The attendee list included representatives from the IOC, Premier League, Adidas, Discovery, Barclays, ITF, World Olympians Association, AEG Sports, Commonwealth Games,  PwC, Vodaphone, International Hockey Federation, Sport England, International e-Games Group, British Rowing and many more.

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Rob Quick, Director of Jockey Club Services: “The iSportconnect Directors Club event at the BOA was the best yet. To be able to listen to the Olympic leadership team from 2012, and understand more about the plans for 2016, was an honour.

“To bring a Baroness and 3 Knights of the Realm, alongside 4 other very distinguished Olympic leaders, was amazing. iSportconnect have excelled and are clear leaders in bringing many of the key decision makers of sport together in one forum. This one is going to hard to beat.”

To register your interest in future events please contact Calum Watkins at

More event pictures below





For more pictures visit the iSportconnect Flickr page HERE

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