Sponsors Understand the Tragic Risk in Motorsport, says Zak Brown

Zak Brown founder and CEO of Just Marketing International (JMI), the global leader in motorsport marketing that manages over $300 million in annual motorsports investments has claimed in his exclusive iSportconnect column that sponsors realise the effect a fatality can have on the sport.

JMI’s clients participate in all major motorsports series including Formula 1, NASCAR and IndyCar.

The column, Sponsors Understand the Tragic Risks in Motorsport, details the impact of recent tragedies on motorsport and sponsorship as well as providing comment on other recent events in motorsports.

Brown believes deaths in motorsport reinforces the need for rigorous safety procedures

“The infrequency of fatalities in motorsports, due to huge safety and technological advances, means on the rare occasion they occur it leaves us stunned. History tells us incidents like these accelerate the safety agenda as we saw in the aftermath of Dale Earnhardt in NASCAR and Ayrton Senna in Formula One, ” said Brown.

Go to Sponsors Understand the Tragic Risks in Motorsport to read Zak Brown’s full story on recent motorsport events