iSportConnect Announces Strategic Partnership with Proem Sports
1 hour ago
iSportConnect, the world’s largest private network of sports business executives, has announced a strategic partnership with Proem Sports, a Fan Data & Engagement Platform built specifically for the sports industry.
As sports organisations navigate an increasingly data-driven landscape, the ability to translate fan interest into sustained engagement and long-term value has become a central challenge. This partnership brings together iSportConnect’s global network of industry leaders and Proem Sports’ applied expertise in fan data to help organisations better understand and respond to evolving fan behaviour.
Together, the organisations will work to surface practical insights, share emerging best practices, and support sports properties in bridging the gap between fan connection and consistent participation over time.
Proem Sports brings deep operational experience across 30+ seasons of fan data analysis, serving multiple sports organisations across five leagues. The platform delivers a unified fan intelligence layer integrating all fan touchpoints and on-field data to power AI-driven personalised, season-aware engagement. The company supports organisations in navigating the operational realities of fan engagement in modern sport.
Ray James, COO, iSportConnect, said: “Our community thrives when we share the expertise needed to solve real business challenges. Proem Sports doesn’t just offer a tool; they bring a wealth of practical experience in how to apply fan intelligence in a way that makes sense. We are excited to welcome them as a partner that enables our members to navigate the landscape with an actionable roadmap. We want to ensure that every organization has the strategic clarity to turn fan data into real, sustainable growth.”
Chiraag Paul, CEO, Proem Sports, added: “Partnering with iSportConnect is an important milestone for us as we scale our presence globally. iSportConnect has built the premier ecosystem for the world’s most influential sports leaders, and we are thrilled to contribute to that collective intelligence. Our goal is to work alongside this network to demonstrate how unified fan data spanning ticketing, behaviour, and seasonal intelligence can be converted into long-term commercial stability, stronger sponsor relationships, and audiences that come back season after season.”
The partnership reflects a shared commitment to innovation, transformation, and helping sports organisations develop applied strategies to navigate the changing landscape of fan engagement.
