iSportconnect Agree Exclusive Middle East Events Partnership With Professional Sports Group

March 2, 2015

iSportconnect, sale the world’s largest global private network of sports business executives, is delighted to announce an exclusive events partnership with international sports marketing agency Professional Sports Group (PSG).

PSG become the Official and Exclusive Middle East Partner of iSportconnect and iSportconnect Directors’ Club events.

PSG will work closely with iSportconnect to deliver Directors’ Club events in the Middle East.

The iSportconnect Directors’ Club will be returning to the region this year after three successful events in 2014.

PSG will collaborate with iSportconnect to create further events in Dubai and Abu Dhabi as well as launching an inaugural Directors’ Club in Doha, Qatar, as the event continues to expand in the Middle East.

Professional Sports Group is an international sports marketing agency with offices in the UK and the United Arab Emirates.

They have specialists in a number of specific fields such as brand strategy, PR, sponsorship, digital marketing, event creation and management and much more.

They work with an equally diverse amount of clients including corporate organisations, sports governing bodies, governments and brands.

iSportconnect Founder and CEO Sree Varma said: “We are thrilled to partner with Professional Sports Group for our Middle East events. Our events were very well received in the region last year and with PSG’s extensive knowledge and expertise we can continue the growth of the Directors’ Club.”

Professional Sports Group CEO & Founder Jamie Cunningham said: “Aside from our core consulting and event departments, we are always keen to represent elite brands and rights holders in the region. The Directors’ Club is fast becoming the must attend event for sport leaders in major cities worldwide.

“Given our knowledge and experience in the Arabian Gulf, we’re looking forward to running 3 Directors’ Club events in 2015 and also looking at other ways where we can help iSportconnect develop its business.”

About Professional Sports Group

Professional Sports Group (PSG) is a multi-award winning international sports marketing agency with offices in the UK and Abu Dhabi. Since starting out in 1995, PSG has grown organically to establish itself as a market leading agency, delivering remarkable results for a diverse range of clients from corporate organisations and world famous brands, to sports governing bodies and governments – as well as sporting legends, the sports stars of today and rising stars of the future.

The PSG team offers a wide range of commercial services from sponsorship to event management, from consultancy to PR and social media. Our golf division is a market leader in the industry with clients including Titleist, Footjoy, The Belfry, Golf in Abu Dhabi and Troon Golf. Our consulting division has strong experience in all sectors but particularly Financial Services, FMCG and Travel/Tourism.

Our exclusive athlete roster includes The Brownlee Brothers, Chad le Clos, Tom Daley, Dame Kelly Holmes and Sir Matthew Pinsent. Our events division advises and partners The Boat Race, which this year includes The Newton Women’s Boat Race for the first time – whilst over the last 2 years we have created The Abu Dhabi Solar Challenge, The Abu Dhabi Swimming Festival, The Brownlee Tri & The Dolphin Energy Doha Dash.

PSG is committed to providing world-class service to all our clients. We prioritise clear objectives and effective communication to deliver success. Our dynamic and resourceful team are passionate about sport and understand its commercial, marketing and social potential to #InspireTalent, #BuildBrands, #CreateOpportunities and #DeliverSuccess.

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