Ironman Secures Arctic Ease as Latest Sponsor
By Community | May 14, 2014
As an IRONMAN sponsor, Arctic Ease will be integrated into the IRONMAN North American triathlon series. To support the active recovery of IRONMAN participants and spectators, Arctic Ease will provide cold and compression therapy sample wraps to event participants at North American IRONMAN and IRONMAN 70.3events for the next three years. In total Arctic Ease will donate over 300,000 wraps to race participants.
In addition, IRONMAN and IRONMAN 70.3 events will feature the “Arctic Ease Cool Relief and Reunion Zone” near the finish line area where triathletes and their dedicated supporters can reunite post-race while experiencing some much-needed soothing recovery. Arctic Ease will have an onsite presence throughout the race season at the IRONMAN Village providing samples and allowing athletes to interact with their products. They will also be the title sponsor of the IRONMAN Finisher Day following each full distance IRONMAN event.
“IRONMAN is the perfect partner for Arctic Ease, as the organization promotes all of the qualities that the Arctic Ease user embodies. IRONMAN attracts and celebrates goal-driven high-achievers who thrive in high-pressure environments. The IRONMAN competitor cannot be tethered to cumbersome ice treatments while training or during recovery; Arctic Ease provides a practical solution for the treatment of their aches and pains,” says Arctic Ease President & COO, Peter Costello.
“IRONMAN promotes athletic success and informed healthy preparation, both of which are in step with the Arctic Ease mission. We are thrilled to partner with Arctic Ease to help provide our athletes a meaningful product that promotes healing without comprising goal achievement,” added Carola Ross, Chief Sales Officer of IRONMAN.
Arctic Ease and IRONMAN will continue their partnership beyond race days through a series of articles on IRONMAN.com focusing on recovery recommendations.