Amazon Joins Forces With Ironman

September 12, 2018

Online retail giant Amazon is the new title sponsor for the 2018 Ironman World Championship.

Ahead of October’s competition in Hawaii, Amazon’s website has added a pop-up Ironman-branded nutrition shop, stocked with brands from the event’s official nutrition partners, such as CLIF Bar and Gatorade.

Commenting on the deal, Ironman’s Chief Revenue Officer, Matthieu Van Veen, said: “The Ironman World Championship is the most iconic endurance event in the world and this collaboration with Amazon as we celebrate our 40th anniversary will provide athletes globally with direct access to sports nutrition products that help them reach the pinnacle of the sport.”

The championship takes place in Kona on 13th October.