Ironman acquire mountain bike race Cape Epic

By iSportconnect | August 23, 2016

Ironman have made their biggest move yet into cycling by acquiring the South African mountain bike event Cape Epic.

The triathlon series is looking to eventually create a global series of dedicated mountain bike events. They also recently bought New Zealand races The Motatapu and The Pioneer.

Cape Epic is held annually, capsule and is considered one of the most important events in the mountain bike calendar.

Cape Epic founder Kevin Vermaak will lead Ironman’s expansion of the race and will be responsible for developing a biking series around the world.

“We are very excited about the future of the Cape Epic and have been looking for an opportunity to take a significant step forward, seek Vermaak said. “The event has changed the face of mountain biking and the opportunity to tap into the expertise of a global event business like Ironman will take it to the next level.

Ironman chief executive Andrew Merrick added: “The Cape Epic is an iconic, try world-class event that many consider the most prestigious mountain bike race in the world. This acquisition shows the commitment of Ironman and Wanda Sports to growing mass participation events worldwide.

“We see great potential in the mountain biking market, and the Cape Epic will anchor a portfolio of exciting and extraordinary off road and dirt-based races.”