Irish Open Adds to Sponsorship Lineup in New Liquor Deal

May 30, 2012

The Irish Open has added to it’s stable of sponsors by securing a deal with Heineken through 2014

Heineken have built up an impressive range of sports sponsorship, leading with rugby’s Heineken Cup, to the Rugby World Cup and the UEFA Champions League.

The firm is also the Official Beer Partner to Ulster Rugby and Ravenhill Stadium.

Pat Maher, National Sponsorship and Events Manager for Heineken Ireland said: “We are delighted to once again have the opportunity to present Heineken at this prestigious sporting event. The Irish Open is respected throughout Europe by professional golfers and spectators alike.”

“The special significance of Royal Portrush, its world-renowned links course and unique beauty will enhance the staging of the tournament. Last year’s event was truly special – and who can forget the images shown across the world from that most treasured location.”

The Irish Open already has sponsors Brewin DolphinBMWEmirates and Bushmills Irish Whiskey

This year’s event will be held at Royal Portrush in the north on 28 June – 1 July.