Irish Football Association agree deal with Ladbrokes

September 1, 2016


The Football Association of Ireland has announced that Ladbrokes will become its new official betting partner.

The two-year agreement, which commenced this week, was announced at the Republic of Ireland team base as they prepare for their upcoming FIFA 2018 World Cup Qualifiers.

Ladbrokes, who are also official betting partners of the FA in England, will benefit from premium brand exposure and Jackie Murphy, Director of Ireland, said: “Ladbrokes Ireland has returned to a position of growth and we believe investing in Irish sport will support the upward trajectory of the business.

“Football is a favourite for our staff and customers alike, so we’re thrilled for our brand to be joined with such a high quality partner in the FAI. We expect this deal to further strengthen our presence and growth in the market.”

John Delaney, FAI CEO, said: “I am delighted to welcome Ladbrokes as a key commercial partner of the Football Association of Ireland.

“The strength of the game in Ireland is reflected in the range of high quality brands which have invested in football and who see football as their preferred sport.”