Ipswich Town Renew With Advanced Ticketing in Five-Year Deal

English Championship club Ipswich Town have signed a new five-year contract with Advanced Ticketing.

As part of the new long-term deal, pills Advanced will continue as a technology partner of the club, who will continue to adopt its ecommerce platform, TALENT Sport. 

The solution provides an integrated ecommerce experience, incorporating both ticketing and retail.

Jonathan Symonds, Joint MD at Ipswich Town Football Club, says, “Having a strategic partner that provides us with a flexible technology roadmap that we can influence was a significant factor in retaining our relationship with Advanced. We’re looking forward to working together with the Advanced team to deliver targeted data driven online fan engagement strategies that reward loyalty and attract new fans. 

“Having one integrated platform ensures we’re not missing any opportunity on collecting data, avoiding the problem of distributed systems and silos of information.”

Mark Dewell, Managing Director of Advanced Ticketing, said: “Ipswich Town FC has always focused on unlocking the value that technology can offer football clubs, realising how it can support both tactical day-to-day requirements as well as longer-term strategic goals.

“This renewal is an acknowledgement of our commitment to deliver best practice ecommerce solutions to the sports industry and we look forward to strengthening our partnership over the coming years.”