IPL’s Pune Warriors Sign Adidas Apparel Partner

March 3, 2011

Cricket’s Indian Premier League (IPL) franchise the Sahara Pune Warriors (SPW), owned by the Sahara Group, have signed-up sportswear brand adidas as the apparel partner for the team.

SPW Director Abhijit Sarkar stated: “Adidas is the apparel partner for Pune Warriors. We are also talking to several other companies for sponsorships which will be finalised soon.”

Sports marketing company, Percept Sports has marketing mandate of the Pune franchise.

Apart from SPW, adidas is also the apparel partner of league rivals the Mumbai Indians and Delhi Daredevils.

Earlier, Team Kochi which has been named Indi Warriors Kerala had signed-up Italian sportswear brand Lotto as official apparel partner.