IPL’s Kings XI Punjab Renew ACC Sponsorship

Indian Premier League (IPL) franchise Kings XI Punjab (KXIP) has renewed its sponsorship deal with ACC Limited, India’s leading cement manufacturer, as their Official Team Partner ahead of season 4 of the inaugural competition.

Under the terms, ACC will run a number of promotions during the IPL season. In addition, it also would have its brand presence in stadia in the form of perimeter boards, advertising spots on the big screen placards among others.

ACC started its association the IPL last season by becoming one of the official Team Partner of Kings XI Punjab.

Commenting on the partnership, KXIP COO Col. Arvinder Singh stated: “We are pleased to continue our relationship with ACC Ltd as our Official Team Partner   for the second year in a row. Both our companies share common values and we are excited about the joint initiatives that we propose to undertake in our catchment area which we shall soon announce.”

Speaking on the occasion, ACC Limited Director Sales (North) Joydeep Mukherjee added: “I am delighted, that our association with Kings XI Punjab continues for the second year. The format of Indian Premier League allows us to associate with the most popular sport in India and gives us a wide scope of running innovative activities around consumers, channel and employees.”

KXIP had earlier renewed association with Emirates as the main sponsor besides Reebok, USL and Wrigley.