IPL’s Daredevils Extend Radio Channel Partnership

March 22, 2011

Indian radio station Fever 104 FM has renewed its partnership with the Indian Premier League’s (IPL) Delhi Daredevils cricket team as the official radio partner of the team for the league’s fourth edition.

The radio channel has been consisting partner of the team from past three seasons and the station’s Business Head S Keerthivasan said in a statement: “The format of the game is very entertaining and highly active. We look forward for a long term relationship with Delhi Daredevils.”

In its fourth season in IPL, Fever 104 FM, will launch a series of campaign aimed at “deepening the team’s roots in the city of Delhi and have Dilliwallas cheer for their home team with more vigour and rejuvenated enthusiasm this season”.

Commenting on the tie-up GMR COO Amrit Mathur said: “We are sure Delhi Daredevil fans will love the innovative and fun filled content that Fever 104 FM has planned for the upcoming season.”