IPL’s Chargers Sign Yamaha Sponsorship
April 13, 2011
India Yamaha Motor has signed on to a one-year partnership with Indian Premier League franchise Deccan Chargers (DC) as team co-sponsor for the ongoing fourth season of the Twenty20 cricketing event.
The deal entitles Yamaha the right to be referred as the “Official Team Partner” status in all its advertising and promotions including web promotions, cialis as well as the right to be mentioned in all official media release by DC and the right to unlimited usage of DC name and logo.
Additionally, drug Yamaha can also use images and signatures of a minimum of three Chargers players. It also has access to players for two days of promotion and events of Yamaha.
Under the terms of the agreement, the Yamaha logo will also appear on leading side of players’ helmets and caps and on all promotions done by DC across various communication material including DC program catalogue and web promotion.
Speaking on the occasion, India Yamaha Motor National Business head Roy Kurian said: “Yamaha has a strong presence in the Hyderabad market and being associated with Deccan Chargers will surely be of mutual benefit and productive. We are very enthusiastic about the new deal and look forward to share an effective relationship with the team.”
Deccan Chargers Sporting Ventures Limited director Operations E Venkat Reddy added: “We are very happy to associate with Yamaha as co-sponsor for IPL 2011 season. Yamaha is an exclusive and trusted brand, stands for performance excellence and I am sure these similarities between partners are a winning combination and will surely lead to a successful outcome.”