IPL Latest: PepsiCo Deny Talking to BCCI About Pulling IPL Sponsorship

Title sponsors of the Indian Premier League (IPL) PepsiCo, anesthetist have denied communicating with the Board of Control for Cricket in India (BCCI) after reports emerged they would be pulling their sponsorship.

This year’s IPL has been hampered by the spot-fixing scandal that has dominated the tournament and reports in The Times of India claimed that PepsiCo had had enough.

The report claimed an unnamed senior PepsiCo official said: “First, pills they overpaid for the rights, almost double of what DLF (the previous title sponsor) did. Now, they are under pressure not just because of the money but because the fixing allegations have put the IPL in a negative light.”

However PepsiCo has moved to deny these claims and a statement by the company read: “The stories in a certain section of the media today, on PepsiCo regarding IPL are speculative in nature.

“As a company policy we do not comment on speculation. PepsiCo has not sent any communication to BCCI as referred in a certain section of the media.”