IPL & YES Bank Agree Partnership Deal

By iSportconnect | March 26, 2013

The Indian Premier League (IPL) and YES Bank have agreed a five-year deal that sees the Indian bank join companies including Pepsi and Vodafone as Official Partners of the tournament.

Mr. Rana Kapoor, prostate | Founder, health Managing Director & CEO, YES Bank said: “IPL is the foremost event property in India, which through its vibrant & innovative platform brings together the entire country, irrespective of regional or demographic diversity.

“We are confident that YES Bank’s association with IPL for 5 years will facilitate our brand recognition, and further propel our pan India Retail Banking franchise. We look forward to deepen our relationship with our stakeholders through various exciting and creative initiatives around the IPL in our Retail branch serving areas across India.”

Rajeev Shukla, IPL Chairman, added: “Pepsi IPL welcomes YES BANK on board. Our relationship will only get stronger in the weeks and months to come, and we shall together ensure that we deliver a stupendous tournament.”

The 2013 Pepsi IPL takes place from 3 April to 26 May.