Iomart Uses Two Scottish Footballers for New Marketing Campaign

By Community | March 12, 2012

UK cloud computing and managed hosting services provider iomart Hosting has recruited two Scotland footballers, Charlie Mulgrew and Emma Fernon, to launch its latest community campaign.

‘Host Your Kit is an initiative by the Scottish Digital IT Company of the Year to give away top quality football kits to youth teams in England, Scotland and Wales, who for various reasons either can’t afford their own kit or desperately need a new one.  The company is giving away the latest adidas strip to 30 teams who send in the best video or email explaining why their side deserves a new kit. The adidas kits, which will consist of 14 outfield players’ and one goalkeeper’s strip, are being provided by Greaves Sports, the official retail partner of the Scottish Football Association.

Phil Worms, Director of Marketing for iomart Hosting, said: “I know that many of our customers and employees have sons and daughters who play football for their local teams and that getting new kits season after season is a real challenge for many of the parents involved. With 2012 being called the Year of Sport, this is the perfect opportunity for us to get involved with a campaign that combines our hosting expertise with the promotion of sport in the community. As a leading managed and cloud hosting company we’ve built a great reputation for the hosting of physical server kit and count many sporting organisations as clients, so now we’re hoping to make our mark in the hosting of football kits!”

Scotland and Celtic star Charlie Mulgrew and Scotland and Glasgow City Ladies player Emma Fernon took part in a photo-shoot to promote the campaign.

Charlie, who has just been voted SPL Player of the Month, said: “I’m delighted to be supporting this great campaign by iomart Hosting. I remember as a young boy how much of a confidence boost it gave me when I ran out on the pitch wearing a proper kit.  Thanks to iomart Hosting’s Host Your Kit campaign, teams across Britain will be able to kick off their next league campaign with that extra bit of pride.”

Emma Fernon said: “I’m really proud to be supporting this great community campaign by iomart Hosting. It was a real struggle for clubs when I was young. Parents and coaches had to beg money from local businesses to buy kits so it’s great that iomart Hosting is offering a helping hand to teams.”

The company is giving away the latest adidas strip to 30 teams who send in the best video or email explaining why their side deserves a new kit. The adidas kits, which will consist of 14 outfield players’ and one goalkeeper’s strip, are being provided by Greaves Sports, the official retail partner of the Scottish Football Association.

Angus MacSween, CEO of iomart Group plc, the parent company of iomart Hosting, said: “We’re delighted to be launching this campaign. I hope everyone in the UK web hosting world who has children who play football gets involved with Host Your Kit.”

Sandy Greaves, Managing Director of Greaves Sports, said: “This is a fabulous initiative by iomart Hosting and one we’re delighted to be involved in. Hopefully sharing the same kit brand as great teams like Spain, Argentina, Germany, will inspire these young teams to bigger and better things.”

Host Your Kit is open to able-bodied and disabled boys’ and girls’ football teams who play in a recognised youth league in the Under11 (2001s) to Under 16s (1996s) age categories in England,Scotland or Wales.

by Ismail Uddin