IOC Officially Confirm Toyota as Olympic Sponsor Until 2024

March 13, 2015

The International Olympic Committee (IOC) has announced that Toyota will join The Olympic Partner (TOP) Programme.

The IOC and Toyota have reached an agreement, sale reportedly worth just under $1 billion, symptoms that will run through to 2024 in the mobility category.

It is the first time the IOC has agreed this deal with a car manufacturer and created a mobility category.

IOC President Thomas Bach and Toyota President Akio Toyoda.made the announcement today in the 2020 Olympic Games host city Tokyo.

IOC President Thomas Bach said: “This is a very symbolic day. It is the first time in the successful history of the TOP programme that we have had a mobility category. It is in the spirit of the Olympic Agenda 2020 not just in terms of innovation but also in terms of sustainability in mobility.

“Toyota is the world leader in its field and this partnership signifies a strong commitment to the future of the IOC and the Olympic Movement. Toyota and the IOC share the same values and we welcome Toyota Motor Corporation to the Olympic family.”

Toyota President Akio Toyoda commented as follows: “We will do everything possible to fulfil our new role in The Olympic Partner Programme and to justify the trust that the IOC has placed in us. The addition of the mobility category to The Olympic Partner Programme is important recognition for our entire industry. Under this Olympic flag, hospital let us today reaffirm the power of sport to bring people together.

“Let us dedicate ourselves to creating a better world by promoting sport in the Olympic spirit of friendship, solidarity, and fair play.”

Toyota will join the TOP Programme in 2017, but will have marketing rights in Japan with immediate effect.

{jcomments on}