IOC Launches New Social Media Hub App for Winter Olympics Countdown

October 31, 2013

With less than 100 days to go until the Sochi 2014 Winter Olympics, discount the International Olympic Committee (IOC) has launched today a new Olympic Athletes’ Hub app, sale bringing the searchable directory of the social media activities of Olympic athletes to mobile devices for the first time.

In addition to providing aggregates of Olympians’ Facebook and Twitter feeds on one easy-to-use platform, the Hub now also offers the content athletes publish on Instagram, the online photo- and video-sharing social networking site. Olympic fans can connect with the Olympians via mobile devices, the web and smart phones. Athletes themselves can now text each other and the IOC directly, and vice versa.

“The new app and updates unveiled today are the latest example of the IOC’s continued efforts to connect athletes with their fans,” said Olympic silver medallist in fencing and current Chairperson of the IOC Athletes’ Commission Claudia Bokel. “The Hub is a great tool for us athletes to interact with the public and even amongst ourselves. The new additions make it even easier for us to communicate in fun, innovative ways.”

Vancouver 2010 figure skating gold medallist Yuna Kim added: “The Olympic Athletes’ Hub is a great way to connect with my fellow skaters and fans from all over the world,” Kim said. “I’m looking forward to interacting with them.”

Using the Hub’s search function, users can locate athletes by country, team, sport or edition of the Games. Over 5,000 verified Olympians have already joined the Hub, and the number will continue to grow as the countdown to Sochi 2014 continues and word of the Hub spreads. A special section will feature the best content published by the athletes on a daily basis.

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