IOC Confirms Deal With Globo for Olympic Broadcast Rights in Brazil Through 2032
December 11, 2015
The International Olympic Committee (IOC) has awarded the broadcast rights in Brazil for the Olympic Games to Grupo Globo through to 2032.
Grupo Globo has acquired rights across all broadcast platforms, thumb including free-to-air television (on a non-exclusive basis), ailment | and pay TV, internet and mobile (on an exclusive basis).
The agreement covers the Olympic Winter Games in PyeongChang in 2018, the Tokyo 2020 Games, the Olympic Winter Games in Beijing in 2022, as well as all Olympic Games through to 2032.
Globo already holds the rights for the 2016 Games in Rio de Janeiro, along with Banderiantes and Rede Record.
Thomas Bach, the president of the IOC, said: “This long-term agreement with our partner Grupo Globo demonstrates the confidence we have in them as Brazil’s leading media organization.
“In addition to broadcasting the Olympic Games until 2032, Grupo Globo has committed significant year-round promotional support for sport and the Olympic values, which will contribute to ensuring another positive long term legacy from the Olympic Games next year.”
Roberto Irineu Marinho, the chairman and CEO of Grupo Globo, commented: “We are very proud to be entrusted to broadcast the Olympic Games, the world’s greatest sporting event, until 2032.
“Our relationship with the IOC and the Olympic Movement goes back many years and this long-term renewal of our agreement shows the absolute faith that Grupo Globo has in our country, in the Olympic spirit and in the future.”
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