Intersport Becomes Official Partner of Champions Hockey League

Pan-European club ice hockey competition, adiposity the Champions Hockey League has announced Intersport as an Official Partner from August 2014.

Infront Sports & Media, the exclusive marketing and media partner for the Champions Hockey League signed the international sports retailer in an agreement that runs for three years, until the end of the 2016/17 season.

The marketing platform of the Champions Hockey League was developed by Infront and includes three levels of sponsorships. The second level features four Official Partnerships, which will be implemented across the entire competition from the first game through to the final.

The package includes perimeter board advertising across all 149 games in TV camera view and full integration across all communication and promotional materials – including the website and streaming platform. In addition, Intersport will be featured through promotional spots on video cubes within major arenas and receive a hospitality contingent across all stages of the competition. It also receives the right to use the Champions Hockey League logo for its communication efforts and at point of sale.

Franz Julen, CEO of Intersport International Corporation (IIC), said: “As a partner of several of the biggest sports events and as the world’s largest sports retailer Intersport wanted to be the first on board when one of the most promising international sports products is launched. The Champions Hockey League guarantees a high level of sporting competition and fan emotion when international teams face one another. Thanks to the centralised sponsorship platform introduced by Infront, we are now able to associate the Intersport brand alongside the top European ice hockey clubs and their fans in key Intersport markets like Austria, Finland, Germany, Sweden and Switzerland.”

Bruno Marty, Infront’s Executive Director Winter Sports, added: “Like no other marketing platform in club ice-hockey, the Champions Hockey League provides season-long pan-European exposure combined with regional activation options. It makes a perfect fit for Intersport as a Pan-European retailer and the company is ideally positioned to exploit this highly engaging and multi-national sports platform – offering wide reach into all major winter sports markets in a highly effective way.”