International Sport Business Congress Partners with iSportconnect

The International Sport Business Congress, pharm part of the International Festival for Business, sale has announced a partnership with iSportconnect for this summer’s event. 

Taking place as part of this year’s major UK business festival in Liverpool, try the Congress focuses on the interplay between cities, brands and sport. The North West of England is the home of several of the world’s most iconic sports brands and events and the Congress will uniquely divide its two days between Liverpool and Manchester. 

Working with the University of Liverpool, one of the world’s leading academic institutes researching and teaching the business and science of sport, the International Sport Business Congress has developed a world-class speaker programme touching on the core topics in the business of sport. On Thursday 17 July, at the BT Convention Centre in Liverpool, the Congress will focus on the interplay of cities, brands and sports with speakers including;

• § Sir Howard Bernstein – CEO, Manchester City Council 
• § Ian Ayre – Managing Director, Liverpool Football Club
• § Robert Elstone –  CEO, Everton Football Club
• § Ian Edmondson – Head of Major Events, London & Partners
• § Paul Samuel – Executive VP Europe, AEG Global Partnerships
• § Nick Varley – Founder, Seven46

Day Two offers detailed analysis of the economic impacts and values of sport and its power to transform cities and communities. Taking place at the Etihad Stadium in Manchester, speakers include;

• Dr Tom Markham – Manager EMEA Football, Sport and Leisure, PwC
• Maurice Watkins CBE – Senior Partner and Head of Sport, Brabners
• Dr Geoff Pearson – Football Industry Group, University of Liverpool
• Professor Stefan Szymanski – University of Michigan
• Professor Greg Whyte OBE – Liverpool John Moores University
• Professor Keith George – Head of RISES, Liverpool John Moores University 

The International Sport Business Congress is in partnerships with both Liverpool Vision and Marketing Manchester and the University of Liverpool, creating a unique event in a region where sport has achieved global success and recognition and where the business of sport is one of the key drivers of the local economy. 

iSportconnect is the largest global private network of sport business professionals, bringing them together digitally to discuss, share viewpoints, obtain information and news and ‘e-meet’ one another. 

Sree Varma, Founder and CEO of iSportconnect, said; “We are delighted to be partners of the International Sport Business Congress. Sport as a business doesn’t exist in isolation and it’s great that the International Sport Business Congress is part of the International Festival for Business.” 

Richard Morris, International Sport Business Congress Event Director, said: “This will be amazing event hosted out of two of the most famous sporting cities in the world – Liverpool and Manchester. Nothing has the power to engage like sport and this shared event between two cities illustrates the transformational power of sport.”