International Ski Federation Partners with Audi to Launch New Campaign

The International Ski Federation (FIS) has signed a three-year agreement with Audi to partner with the “Bring Children to the Snow” campaign.

The agreement will see Audi playing a role in both programmes, arthritis FIS SnowKidz and World Snow Day.  The partnership will see Audi brought closer to the grassroots of snow sports and will enhance the Bring Children to the Snow events.

Numerous projects will be developed with Audi with the aim to enhance and grow events globally. One of the key aspects of the agreement will be the creation of World Snow Day and FIS Snowkidz Toolkits.

The Toolkits have been specifically designed to assist Organisers stage World Snow Day and FIS SnowKidz Events. They are free of charge, view can be delivered directly to the Organiser and become their property after the event.

FIS President Gian Franco Kasper remarked “We are delighted to have Audi become the primary partner of Bring Children to the Snow. Following 610 World Snow Day events in 2014 and a 400% increase in FIS SnowKidz events we are sure the partnership will be of great benefit to the Organisers and event participants.”