International Paralympic Committee and Visa extend partnership until 2020
October 26, 2017
The International Paralympic Committee (IPC) and Visa have extended their long-running partnership until 2020.
Visa is the IPC’s longest serving commercial partner, having first got involved in 2003, and the two organisations will continue to work together over the coming years to create engaging digital media campaigns that support the Games and athletes, and highlight innovative payment technologies.
As part of the agreement, Visa has retained exclusive marketing and promotional rights within the Payment Services category and activation opportunities for financial institution clients and merchants throughout the world.
Andrew Parsons, President of the International Paralympic Committee, said: “It is fantastic news for the IPC and the whole of the Paralympic Movement that Visa has extended its partnership until at least 2020.
“Visa was the first global sponsor of the IPC and Paralympic Games and over the years they have continually increased their support of the Paralympic Movement and leading Para athletes.
“We greatly value our partnership with Visa and are very excited about the joint digital media campaigns that we will be running between now and 2020.”
Chris Curtin, chief marketing innovation and brand officer at Visa Inc, added: “The Paralympic athletes embody our shared value of acceptance, and the Paralympic Games provide them a stage to share their achievements in a true celebration of life that will inspire fans everywhere to reach their own potential.
“We’re proud to provide this support and wish for a successful hosting of PyeongChang 2018 Paralympic Winter Games and success of Paralympic athletes.”
