Adidas Hockey International Hockey Federation Sponsorship

International Hockey Federation confirms Adidas as new partner

By Shantanu Srivastav | December 18, 2017

The International Hockey Federation (FIH) has announced a new partnership with Adidas until the end of 2018 to boost the profile of hockey through marketing and merchandise initiatives.

As part of the partnership, Adidas will provide access to a range of content, giving FIH the opportunity to reach out to Adidas clubs, including all of their national team partners, plus Adidas sponsored athletes and all of the grassroots work currently being undertaken across the world. They will also provide FIH staff and officials with the latest hockey clothing and equipment.

FIH CEO, Jason McCracken, said: “To partner with the world’s biggest sports brand proves once again the commercial value of our sport. Adidas’ commitment to hockey and growing the game, along with their global presence in the sports world, is the perfect match for both organisations.

“Their marketing assets will allow us to reach new fans in innovative ways whilst their product development will keep us ahead of the game.

“Working with Adidas will therefore significantly contribute to achieving the main aim of our Hockey Revolution strategy – to make hockey a global game that inspires future generations.”

Simon Cartwright, senior director of team sports at Adidas AG, added: “As the market leading global hockey brand we are delighted to partner with the sport’s official governing body. From a brand perspective, it’s great to be involved in a sport played by men, women and children all across the world.

“Hockey is currently enjoying many exciting new developments and we look forward to working together with the FIH to help grow the sport over the coming years.”

Adidas Hockey International Hockey Federation Sponsorship