International Growth Fuels LaLiga’s Rise Up The Brand Finance Rankings
June 15, 2020
LaLiga is not only renowned as a world-class football competition but, according to a new study, it also has a growing reputation at the brand level.
Every year, the global consultancy group Brand Finance calculates the Brand Strength Index of the world’s leading companies and organisations, awarding a score out of 100. For 2020, LaLiga has received a score of 81.7 meaning that the competition has moved up from eighth in the Spanish rankings to sixth, only behind BBVA, NH Hotels, Mercadona, Loewe and Stradivarius.
In addition, LaLiga remains one of the few organisations to be awarded the top ‘AAA’ rating by Brand Finance.
The Brand Strength Index is calculated by measuring the relative strength of brands through a balanced scorecard of metrics that evaluate areas such as marketing investment, stakeholder equity and business performance.
LaLiga is the only sports competition to appear in Brand Finance’s rankings anywhere in the world, which reflects the success of the competition’s own initiatives as well as underlining the importance of football to the international image of Spain.
“We continue to focus on building our brand identity and the value it represents; this ranking shows we are making good progress,” said Enrique Moreno, LaLiga’s global brand director. “Under our tagline ‘It’s not football. It’s LaLiga.’ we have shown that our competition represents more than a sport and that LaLiga can positively impact all of society. Our initiatives beyond the competition itself positively impact the image of Spain as well as our visibility around the world.”
Rapid rise in value
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