International Esports Federation Sign MOU With Motivate Media

The International Esports Federation and Motivate Media Group have announced a strategic partnership that will see its operations make significant headway in the Middle East.

Endorsed by the IESF, Dubai Sports Council, and Emirates Esports Association, the event will be a celebration of Dubai’s journey as a global destination hub for Esports organizations and industry leaders, thinkers, influencers and gaming enthusiasts.

Esports is the fastest-growing sports category globally with more than 300 million gamers in the Middle East alone. 

Colin Webster, President of the IESF and Ian Fairservice, Founder and Managing Partner of Motivate Media Group, signed an MoU establishing a joint venture that introduces the most significant initiative of its kind for Esports in the region. 

Webster said: “IESF is really excited to be collaborating with Motivate to establish a number of world-class Esports products that represents an important step in supporting Esports growth in the UAE, the Middle East and globally.

“The potential for Esports in the Middle East is now being realised. ‘A national strategy is required to establish and house this remarkable ecosystem, Dubai is an amazing city and Motivate Media Group, celebrating its 40th year, is a perfect partner that can help support this vision,” he added.

Fairservice commented on the deal: “With the evolution of technology and the ongoing emergence of all forms of sport as a cultural and entertainment touchstone in society, there is no better time to launch an initiative that embraces this convergence.

“We see the future in Esports as being one of the most dynamic and rapidly expanding platforms in new media and are thrilled to be partnering with a leading institution such as the IESF to develop this in the Middle East.”