International Canoe Federation Unveils A Chinese Livestreaming Platform
July 15, 2019
The International Canoe Federation ( ICF) has launched a dedicated Chinese-based live streaming platform.
The live streaming platform will stream this year’s Stand Up Paddling World Championships and will include local language commentary.
The ICF has engaged Lausanne-based H&A Media to help launch and manage the new platform, which will cover a strong roster of major international canoeing events and those scheduled to take place in China.
Canoe marathon, stand up paddling, dragon boat and canoe slalom are just some of the disciplines which the ICF will take to China in 2019 and 2020. It reflects the exciting growth of canoeing in the region, in the build up to the Tokyo 2020 Olympics and the 2022 Asian Games in Hangzhou, China.
Li Xin, Chinese Canoe Association secretary general said: “With the full support of the State Administration and the international governing body, Chinese Canoe Association will host several ICF World Championships in the near future. We appreciate ICF’s confidence and support in the China market and look forward to delivering world class events.”
H&A Media director Guy Horne said: “The partnership with the ICF will help build a solid platform for canoeing in China, one of the fastest growing sport markets on the planet. Live-streaming offers immediate and accurate audience feedback on the popularity of international sport properties into the China market.
“Between our Lausanne and Beijing teams, Huya TV and ICF event organizers, we have created a model which should generate long-term growth for canoeing.”
