Inter Milan Ink Infront Sports & Media Partnership

April 29, 2014

Inter Milan, also known as Internazionale, have signed an agreement with Infront Sports & Media for sponsorship marketing across Europe and the distribution of corporate hospitality services on matchdays at the Stadio Giuseppe Meazza.

The new deall will run until the end of the 2017/18 season. 

Addressing the media and sponsors, Erick Thohir and Marco Bogarelli, respective presidents of Inter and Infront Italy, set out the terms of the partnership, the commercial policy for enhancing the Inter brand in Italy and abroad, as well as the activities which the two companies will develop hand in hand to consolidate the club’s commercial policy on a national and international level. 

“We’re proud to be here today to announce this agreement with Infront, one of the world’s biggest companies in handling TV, media and advertising rights for sports events,” said FC Internazionale President Erick Thohir. “It seems fitting that two of the world’s leading names in their respective fields should join forces and move forward together with the aim of mutual improvement. Inter and Infront share a growth strategy that they will develop together over the next four years, looking to position the Inter brand on a level of international excellence.” 

“We are delighted to have reached a partnership agreement with a prestigious club like Inter,” said Marco Bogarelli, President of Infront Italy. “We are sure that by working together we will bring great added value both to the club itself and to Inter’s image throughout the world. The distinguishing feature of this agreement is our shared strategy and the working collaboration that the two companies adopted from the very beginning. Infront and Inter have been working in unison from day one and I am confident that we will see the first results already in the coming weeks.”