Inter Miami Signs First Commercial Partnership With Heineken

Inter Miami CF has named Heineken as its first major commercial partnership.

The beer company will have signage and intellectual property rights as the official beer of Inter Miami.

Inter Miami managing owner Jorge Mas said: “To be with a global brand like Heineken for us is important. I think it shows the aspiration of our team and ownership to be with global brands. I want Miami to be MLS’s global team. I want the world, when they think of soccer and the U.S. to think of Miami first. So this is our first big commercial partnership, there will be others.”

“After much anticipation and excitement around the return of MLS to South Florida, we are thrilled to play a role as Inter Miami CF’s first official partner, and look forward to celebrating many future firsts together,” said Jonnie Cahill, Chief Marketing Officer at Heineken. “We are known worldwide as a devoted soccer brand, and through this partnership, we can’t wait to provide soccer fans across South Florida with the premium experience—and beer—they have come to expect from Heineken for years to come.”