Insurer Elite to Sponsor Northampton Saints

Legal expenses insurance provider Elite has won a three-year sponsorship deal with Northampton Saints to become a long-term sponsor of the premiership Rugby Club.

As part of the deal, Elite’s logo will appear on the Saints’ shirts and shorts, along with perimeter boards, until at least 2015. This comes as Elite and Saracens F C “mutually” agreed to end the sponsorship deal.

Elite Insurance chief executive Jason Smart, pictured, said: “We are delighted to be part of such a family focused club, and see this as a reciprocal partnership which extends beyond financial input.

“It is more about looking at the bigger picture over time and what the whole Saints family offers in terms of networking and partnerships with other sponsors.

“The decision to commit for three years with a club that already values our involvement was an easy one. The club has an outstanding fan base and is widely known for having the highest attendance from its supporters.”

Saints chief executive Allan Robson said the deal signalled Elite’s long term commitment to the club.

“Elite’s management already knows the value of a sponsorship within Premiership Rugby and their decision to sign with us demonstrates a clear belief in the Saints brand and our bright future,” he added.