Inside RCD Espanyol De Barcelona: A Chinese Media Immersion

With the signing of Wu Lei, RCD Espanyol de Barcelona propelled itself into the spotlight in China, attracting widespread media attention and large TV audiences in the country. But with a history dating back to 1900, the Catalan club has a much deeper story to tell.

As part of its ongoing internationalisation efforts, Los Periquitos are committed to bringing this story to life for overseas audiences and China has naturally emerged as a key target market. Teaming up with LaLiga, it provided a unique opportunity for a top Chinese journalist to visit Spain and get closer to its new star player, while also receiving exclusive access to staff, players and facilities that would illustrate what the club stands for.

Find out more here.