ING and Belgian Football Renew Partnership up to 2018 World Cup

September 16, 2013

The Belgian Football Association and the Belgian arm of ING have renewed their sponsorship deal for a further five years, taking their relationship to the 2018 Russia World Cup.

The deal sees the Dutch financial services firm continue to support the Belgian national team, who rose to sixth place in the FIFA rankings last week, and their relationship with Belgian referees.

Rik Vandenberghe, CEO of ING Belgium commented: “The players are an impressive team both on a sporting and human level. It is a pleasure to work with them, as we have just done in organising a memorable encounter between some players and their lookalikes.

“The film has already been viewed more than 150,000 times, reflecting the public’s enthusiasm for this team as a professional and friendly outfit.”

ING has sponsored the team since 2010 and has launched a campaign called “I like referees” to support officials at different levels of the game in Belgium.