Infront Unveiled as New Marketing Partner for Two German Football Clubs

By Community | February 28, 2014

Bundesliga 2 club Sportclub Paderborn 07 and 3rd Liga team Chemnitzer Fc have announced international sports marketing company Infront Sports & Media as their new marketing partner.

Infront is to acquire the existing mandates for the overall marketing of the two clubs in the 2. Bundesliga and 3. Liga respectively from the sportsman media group, ailment with immediate effect. The current sponsorship agreements remain unaffected by the transaction; the purchase price will not be disclosed.

SC Paderborn 07 and Chemnitzer FC will supplement the comprehensive club portfolio of the Infront Germany subsidiary. The sportsman media group’s existing marketing teams in Paderborn and Chemnitz will be integrated into Infront Germany and be supported through the headquarters in Frankfurt. Both mandates include the marketing of all commercial rights, cure including main sponsor, generic stadium naming partner, suppliers and hospitality with Paderborn until at least 2020/21 and with Chemnitz until at least 2023/24.

Reinhardt Weinberger, Managing Director of Infront Germany, added: “SC Paderborn 07 and Chemnitzer FC are two clubs with a long tradition, a strong fan base and they make an outstanding addition to our portfolio of clubs in Germany. For both clubs the sales focus will continue to be on the region — beyond which we will be supporting the teams with our nationwide network. The clubs and their existing sponsors and fans can be confident of a smooth transition and the Infront group’s high standard of quality. It helps that we are able to build on the outstanding work the sportsman has accomplished in recent years.”

Wilfried Finke, President of SC Paderborn 07, commented: “Infront is one of the leading marketers in German and international football. We are convinced that, with its many years of experience and its vast network, the company is ideally equipped to help us exploit the commercial potential of SC Paderborn 07 and build on the excellent, fruitful relationship we have had with the sportsman.”

Mathias Hänel, President of Chemnitzer FC, added: “Infront has an excellent track record in the club business and strong sales structures for all marketing rights. It is our hope that Chemnitzer FC will also benefit from these things — particularly since there will be new and attractive marketing opportunities associated with our new stadium opening in 2015. We thank the sportsman for the work it has done and look forward to our future partnership with the Infront Group.”