Infront to Market Berlin Marathon Sponsorship Rights

By Community | October 25, 2012

SCC EVENTS, look organiser of the BMW Berlin Marathon, have agreed a partnership with Infront Sports & Media.

As an industry leader in sports business, Infront enjoys long-lasting partnerships with 130 rights holders and hundreds of sponsors and media companies worldwide. In Germany, the company markets amongst others the DFB Cup, the matches of the German national football team, a number of Bundesliga clubs including FC Schalke 04 and SV Werder Bremen, the prestigious Vierschanzentournee and various other high-profile World Cup events in winter sport.

The new, long-term partnership between SCC EVENTS and Infront covers the marketing of sponsorship packages and the distribution of the worldwide media rights for the BMW Berlin Marathon. It is also planned that the Infront subsidiary Host Broadcast Services (HBS) will carry out the media production from 2013 onwards, in order to offer broadcast partners around the world a first-class TV signal and attractive formats. Successful projects undertaken by the company include the production of top sports events such as the FIFA World Cup™, the Asian Games, the French Football League and the triathlon-series Ironman.

Christian Jost, CEO of SCC EVENTS handling marketing, says: “The partnership with Infront is an additional step towards the future for us as organiser of the Berlin Marathon. In 2010, we took the production of the live television images into our own hands to ensure live broadcast coverage of the event. From the cooperation with Infront, we expect highly professional support of our marketing efforts, in order to further develop the BMW BERLIN MARATHON.”

Günter Netzer, Executive Director at Infront, adds: “The BMW Berlin Marathon belongs to the most prestigious international city marathons and we are pleased to contribute our know-how in all areas of marketing and media exploitation. The aim of the cooperation with SCC EVENTS is to further increase the appeal of this extremely popular event for fans and commercial partners. This partnership is a strategic step for Infront to extend our portfolio in the growth segment of mass-participation events for media and sponsors.”

And Klaus Wowereit, Governing Major of Berlin, comments the new partnership as follows: “The Marathon being one of the most prestigious sports events in the German capital is now cooperating with an international sports marketing company. This is going to make the Berlin Marathon even more a flagship of the city of Berlin.”