Infront Sports & Media extends rights deal with German Ski Association
By Community | October 19, 2017
The German Ski Association (DSV) Infront Sports & Media extended their partnership through to the 2025/26 season.
Infront, a Wanda Sports company, will remain the exclusive international media rights partner for all FIS World Cup events held in Germany for the next nine seasons.
The contract covers international media rights for all winter sports in the FIS calendar, including the popular Vierschanzentournee ski jumping events in Garmisch-Partenkirchen and Oberstdorf and the Biathlon World Team Challenge Auf Schalke.
The DSV will continue to independently market media rights for the German market.
— Infront Sports&Media (@infrontsports) October 19, 2017
DSV Marketing Chief Executive Stefan Schwarzbach said: “The extended agreement with our reliable partner Infront sets the German Ski Association on a good course for the upcoming years.
“We are in the best possible position to continue developing our various disciplines and World Cup events successfully and with a future-orientated cross-federation strategy.
“Besides offering us economic planning security, the extended partnership with Infront also provides us with maximum flexibility to react in an appropriate and sustainable way to the various challenges of the elite sport as well as changes in media usage.”