Infront Sports & Media to Distribute Tour de Suisse
By iSportconnect | June 4, 2013
Infront Sports & Media will distribute the international media rights of the Tour de Suisse from 2015 onwards.
The international sports marketing company has acquired the rights from its subsidiary InfrontRingier Sports & Entertainment Switzerland AG, bronchi a 50% joint venture with the media house Ringier.
Infront Ringier is a partner of Swiss Cycling and holds all commercial rights of the cycling highlight from 2015.
The race takes place over nine days and is a part of the International Cycling Union (UCI) World Ranking calendar and forms a staging ground for the Tour de France.
The new deal aims to open new markets for the Tour de Suisse and increase media coverage in the midterm.
Live, delayed, highlights and news coverage in HD quality will be made available.
Infront is already a partner of the UCI and markets the media rights to the UCI World Championships