Infront Sports & Media Sign Marketing Partnership with FC Köln

By Community | June 10, 2014

Sports marketing company Infront Sports & Media has become an exclusive marketing partner of 1. FC Köln.

The deal for the new season covers the complete marketing of the club including the main and equipment sponsor package, generic the stadium naming rights and the entire stadium advertising as well as hospitality services. The contract will run for at least twelve years up to and including the 2025/26 season.

Alexander Wehrle, medicine Managing Director of 1. FC Köln, capsule said: “We made the decision about our future marketing partner following a detailed market analysis. Amongst several offers, Infront clearly presented the best overall package – providing extensive planning reliability for future marketing revenues and putting us in a stronger position than would have been possible through a potential in-house marketing. In addition, Infront’s many years of experience and extensive network in domestic and international football was highly convincing. Furthermore, the company shares the same respectable and ambitious philosophy as 1. FC Köln. We are looking forward to a close and successful partnership.”

Philippe Blatter, President & CEO of Infront Sports & Media, said: “The new partnership with 1. FC Köln is one of Infront Group’s biggest club mandates and a milestone in the expansion of our high-value international football rights portfolio. In the German market, over the past eight years we have tripled the number of clubs marketed by Infront and therefore offer our sponsors many appealing options in a highly emotional environment.”