Infront Sports & Media Secure Further Sponsors for Düsseldorf
July 14, 2011
Infront Sports & Media has sourced another premium partner of German soccer club Fortuna Düsseldorf after agreeing a deal with Russian IT company Energy Consulting Group.
The contract with the second-tier club runs for three years up to and including the 2013/14 season. As a premium partner Energy Consulting will benefit from comprehensive logo presence in the club’s Esprit Arena, as well as other exposure.
Based in Moscow, Energy Consulting is among the largest IT and consulting firms in Russia. The company recently established Energy Consulting Europe in Düsseldorf.
As a premium partner, Energy Consulting will be involved with Fortuna Düsseldorf on the second level of the sponsorship hierarchy and will benefit from comprehensive brand presence around the team.
In addition to attractive advertising space in camera view, the company will receive further activation and promotional opportunities as well as an extensive ticket and hospitality contingent.
Peter Frymuth, chief executive of Fortuna Düsseldorf, said: “We’re delighted that with Energy Consulting another company is committing to Fortuna Düsseldorf at the level of premium partner. The nature of the agreement and its medium-term duration demonstrates how our club has gained in appeal over recent years.”
Wolfgang Clement, former federal minister of North-Rhine Westphalia and member of the board of Energy Consulting, added: “I am excited about this Energy Consulting and Fortuna Düsseldorf partnership. Through this engagement a sports element is added to the city partnership between Moscow and Düsseldorf. The relations between the two cities and between our countries can only benefit as a result.”
Marco Sautner, associate director and team leader Fortuna Düsseldorf at Infront Germany, concluded: “The long-term partnership between Energy Consulting and Fortuna Düsseldorf is a great move for both brands. The club wins a high-calibre, international company with a regional location as a premium partner. Energy Consulting finds at Fortuna Düsseldorf a communication platform that holds high awareness and brand visibility across Germany.”