Infront Sports & Media Launches New Running Series In China

July 28, 2014

Infront Sports & Media, link the leading international sports marketing company, impotent is launching a new mass participation series for amateur runners in China. 

The series will run from August to December, ampoule passing through Beijing, Shanghai, Changzhou, Shenzhen and Huizhou – all sports enthusiastic cities. The initiative is part of Infront’s growth strategy in the active lifestyle segment.

Philippe Blatter, President & CEO of Infront, commented: “With the launch of the new series, we are combining our extensive knowledge in mass participation events together with our long-standing market expertise in China, delivering an attractive leisure sports product.

“Participants will engage in Happy 10k throughout several months, providing brands with an effective engagement platform. As the owners of the event, we are in a unique position, able to develop the new series across the board and establish synergies with our existing active lifestyle portfolio.”