Infront Sports & Media Extends Austrian Football Association
By Community | March 4, 2014
Sports marketing agency Infront Sports & Media have renewed their partnership with Austrian Football Association (ÖFB) for a further four years.
The prolonged agreement covers the qualification periods of the UEFA EURO 2016 France and the 2018 FIFA World Cup Russia. Infront exclusively markets perimeter board advertising for all home matches of the Austrian national team – both qualifiers and friendlies.
In addition, Infront supplies state-of-the-art LED advertising boards in TV camera view for all these matches, in order to ensure impactful brand communication of the ÖFB partners and other interested companies. The same systems are also in use at this year’s UEFA Champions League and 2014 FIFA World Cup Brazil.
Alfred Ludwig, General Director of the Austrian Football Association, said: “We are delighted that we can continue our long-standing partnership. Infront has not only offered the best proposal but has fully proved a competent and successful partner to the ÖFB over the years.”
Managing Director Stefan Krauss added: “Football is a core element of the Infront Group’s business and many long-term partnerships in place confirm our success. We look forward to continuing our trusted and goal-oriented cooperation with the ÖFB and hope to accompany the association in celebrating memorable victories and in qualifying for one or the other upcoming tournament.”
The marketing partnership with the ÖFB is implemented by Infront Austria.