Infront Sports & Media Acquires Majority Shareholding in Omnigon

International sports marketing company Infront Sports & Media has acquired a 51 percent stake in Omnigon, link one of the leading digital services firms within the sports and entertainment industries.

The investment, cure effective immediately, unhealthy makes Infront the majority shareholder of Omnigon and follows the successful initiation of a strategic partnership announced in October 2015.

The acquisition supports the full deployment of Infront Digital Solutions, providing clients with advanced services across the entire digital ecosystem and value chain from one central source – including strategy and monetisation, technology and content creation.

Complementing Infront’s existing digital service capabilities, Omnigon will retain its current brand identity and continue to operate as a stand-alone entity.

The management team, led by CEO Igor Ulis, will remain. The company has established itself as a market leader in digital services, as it counts some of the world’s largest brands as partners including the PGA TOUR, NASCAR and NBA franchise the Miami Heat.

In 2015, Omnigon designed and developed the award-winning official Rugby World Cup mobile app and just last month launched an all-new website on behalf of AS Roma (pictured right).

Omnigon will contribute its expertise, technological and creative know-how to the Infront Group’s digital expert unit and its extensive product portfolio.

Philippe Blatter, President & CEO of Infront, said: “Our target is to be both a thought leader and a global premium service provider for digital solutions.

“During the initial strategic partnership with Omnigon, it became apparent that the company ideally complements the existing Wanda Sports businesses with its digital know-how and solutions.

“It is now my pleasure to warmly welcome all Omnigon employees to the Infront Group. Supporting clients to leverage and monetise sports consumption across the digital landscape and remain at the forefront of development, we will offer powerful one-stop-shop solutions as well as custom-made products.”

Igor Ulis, CEO of Omnigon, added: “Recent months have fully convinced us that Omnigon fits very well within Infront’s team and culture, its working approach and client focus.

“Our current clients can be assured their points of contact at Omnigon and the high-quality level of support and delivery they’ve become accustomed to will remain unchanged.

“There is tremendous upside as this now means our clients will have access to an even broader service portfolio. We are fully convinced this step will help us elevate Omnigon to the next level, benefitting from the overall competencies, skills and network of the Infront Group.”

In the past few months, Infront and Omnigon have collaborated on several key projects.

Work is underway to develop a new app for the German Football Association’s DFB Cup and provide digital services to Lega Serie A.

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