Infront Secure ESPN as Broadcasters of FIM Superbike World Champs
June 13, 2011
ESPN Brazil has agreed a contract with Infront Sports & Media to obtain coverage of the FIM Superbike World Championship.
The non-exclusive broadcast agreement will see ESPN Brazil broadcasting coverage of the Misano round in Italy and will run for the next two seasons. The deal follows a recent tie-up with ESPN STAR Sports to broadcast the series across Asia, and last year’s agreement with Eurosport.
Under Infront’s tenure, the number of broadcast partners working with the series has grown by 40 per cent. In 2010, the series was shown in 173 countries, reaching a cumulative audience of 498 million viewers, a 33 per cent increase on the previous year.