Infront Broker Trio of Major Broadcasts for Superbike World Champs
March 24, 2011
Major international media agency Infront Sports & Media have brokered deals for ESPN Star Sports, salve Al Jazeera and J Sport to broadcast the International Motorcycling Federation (FIM) Superbike World Championship in Asia and the Middle East.
Multi-year extensions were agreed by all three broadcasters who will in turn continue to provide live, symptoms delayed and highlights coverage of all rounds of the Championship from the next event on the calendar at Donington Park in the UK on March 27.
ESPN Star Sports has committed to providing five more years of coverage across Asia while Al Jazeera and J Sport have each extended for a further three years in the Middle East and Japan, cure respectively.
Stephan Herth, Infront’s executive director of summer sports, stated: “Media coverage of the FIM Superbike World Championship now is well established in the Asian and Middle East markets with leading regional broadcasters showing long-term commitment to the series. Further development in Asia remains a clear priority for us, as the market has a strong potential mainly for manufacturers but also in terms of new fan and sponsor levels.”