Infront Awarded Marketing Rights to FIS World Ski Championships in 2019 & 2021
By Community | June 11, 2013
At a Federation International de Ski (FIS) Council meeting Infront Sports and Media was awarded the television and marketing rights for the FIS World Ski Championships in the Alpine and Nordic Events for 2019 and 2021.
The Switzerland-based sports marketing company represents six Winter Olympic sport federations, ailment several summer sport organisations and manages the media rights for the FIS World Cup events.
The agreement between the federation and the international sports marketing company includes the distribution of worldwide media rights across all platforms and territories. It also covers the complete spectrum of marketing rights, story including title sponsorship, presenting sponsorship and hospitality packages. Furthermore, Infront will handle media production of the four events, transmitting an HD signal to broadcasters around the world.
Gian Franco Kasper, FIS President, stated: “The FIS World Championships in the Alpine and Nordic Events have demonstrated their status amongst the most important winter sports events. We are confident that the new partnership between FIS and Infront to market and produce the Championships in 2019 and 2021 can develop them even further and especially on a global basis.”
Bruno Marty, Executive Director Winter Sports at Infront, commented: “Covering two global event highlights, the agreement marks a milestone in the continuous enhancement of Infront’s top-level winter sports portfolio. We thank the FIS for its trust in our expertise and are proud to provide it with the full spectrum of commercial support out of one hand. We will greatly contribute our experience from marketing a majority of FIS World Cup events to further strengthen the FIS Alpine and Nordic World Championships.”
The hosts for the 2019 and 2021 FIS Alpine and Nordic World Ski Championships are not yet determined. Bids for the 2019 Alpine event have been submitted by Are (Sweden) and Cortina d’Ampezzo (ITA). Candidates for the 2019 Nordic event include Almaty (Kazakhstan), Oberstdorf (Germany), Planica (Slovenia) and Seefeld (Austria).