Infront Appointed to Assist Marketing Operations for America’s Cup Entry Team France

By iSportconnect | July 3, 2014

Infront Sports & Media has been appointed to run the marketing operations of Team France – an entry in the 35th America’s Cup.

As part of the role, Infront will help to source and structure the sponsorship platform and work with partners on activation through to the end of the 35th America’s Cup.

Franck Cammas, founder of the Team France, stated: “The essence of our project is to bring together the most advanced skills in all areas. In terms of our sporting and technical plans, we have everything it takes to be a competitive and very ambitious team.

“We must continue the structuring of our team in other areas, including the marketing, which is an important topic in the realm of the America’s Cup.

“By selecting one of the world’s leading sports marketing companies, we are choosing international excellence for our project.”

David Donnelly, Director of Business Development of the French subsidiary of the Infront Group and former consultant to the organisers of the 32nd and 33rd edition of the America’s Cup, will be the head of the project.

Jean-François Jeanne, Managing Director of Infront France, said: “Team France is about to unite all relevant contributors in order to succeed in the most prestigious sailing competition in the world.

“We are very proud to work with this team and excited to offer the opportunity to the French and international market to partner with one of the highest potential teams in this 35th edition.”