Infront Appointed as Marketing Advisor to Italian Winter Sports Federation

Infront Sports & Media has been appointed to handle the marketing rights for the Italian Winter Sports Federation (FISI).

The partnership covers the management, see source and selection of key sponsorship partners as well as the conceptual planning of events in Italy.

Infront will also activate existing sponsorships across the FISI disciplines and create more content for their various platforms during the five year agreement.

Flavio Roda, FISI President, said: “We are confident this new agreement that follows today’s approval will trigger further development of the winter sports platforms in both Italy and abroad, a higher audience for our sports events and for our athletes, as well as bring more and more passionate people to the ski runs and tourist resorts in order to practice and watch Italian winter sports.”

Marco Bogarelli, President of Infront Italy added: “At Infront Sports & Media we support our partners with the whole valorisation process for the brand and all related activities. In order to attract the interest of potential sponsors, we create complete and innovative programmes that guarantee increased return on investment for brands that are keen on going far beyond ‘just’ logo positioning.

“The draft agreement approved today by the Federal Board gives us the opportunity to continue demonstrating our skills and service abilities in the winter sports area.”